Biding Calling Courses
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Our Expert Instructors...

Auctioneer Jim Pennington

Jim Pennington
Jim Pennington of Bakersfield, California is Auction raised. The son and grandson of auctioneers, he sold his first equipment auction at age 16 and was the 2000 International Livestock Auctioneering Champion in Calgary, Canada. Jim is a past president of the California State Auctioneers Association, and a life member of the National Auctioneers Association. He has been featured as a speaker at the National Auctioneers Convention on the topic of bid calling.

During his auction career of 25 years, Jim was the owner and auctioneer at Western Stockman's Market Inc., one of the largest livestock auctions in the country. During his auctioneering career, he sold over a billion dollars worth of assets. Jim was also the founder of Pacific Auction Exchange, Inc. Real Estate Auction Company. He has a passion for teaching up-and-coming auctioneers through the WCCA auctioneer courses.

Jim has produced a nation-wide infomercial about auctioneering as a career titled "Get Rich, Go Auction." He has also authored a how-to book, DVD and CD about auctioneering, auctioneer courses, and the opportunities in the auction industry.

Jim's desire to be the best inspired the formation of the World Champion College of Auctioneering by bringing together the best auctioneers in the world to afford their students the opportunity to pursue their goals of becoming the best as well.


Auctioneer Max Olvera

Max Olvera
Max started out pursuing his auctioneer dreams at a young age. At eleven years old, Max was featured on the national television show, Real People, as the nation’s youngest auctioneer. Since then, Max has gone on to be a World Champion Auctioneer, winning the title in 2000.

For eighteen years, Max was the auctioneer and the manager of the Cattlemen’s Livestock Market in Galt, California, one of the nation’s premier livestock auction markets. He is currently the lead auctioneer and co-owner of the Turlock Livestock Auction Market, holding three sales per week.

Max is passionate about auctions and auctioneering. Each year he looks forward to teaching the WCCA auctioneer course, giving his experience and expertise to the students.


Ralph Wade
Regarded by his peers as one of the best bid callers of all time, Ralph has dedicated time to teach others the art of bid calling, expanding his talent by producing three instructional videos including “Auctioneering My Way”.

Ralph was the 1974 World Champion Livestock Auctioneer and also the 1995 International Champion Livestock Auctioneer. He is currently lead auctioneer for Superior Livestock Auction, the nation’s largest live satellite cattle auction, selling nearly 2 million head of cattle per year.

Ralph currently resides on the Gross Gavel Ranch just outside of Oklahoma City, raising and training champion cutting horses.

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